PLASTIC BOTTLE MANUFACTURING BUSINESS PLAN
Introduction of products & Services
1. Specification of core product or service
A plastic bottle is a bottle made from
high-density plastic. Plastic bottles are generally used to store liquids like water, soft drinks, vehicle oil, medicine, shampoo, milk, and ink.
The plastic bottle manufacturing method takes place steps. Normally, the plastic
bottles used to hold
potable water and different drinks are made up of polyethylene terephthalate (PET), because
the material is both strong and light-weight. To understand the producing method it’s useful to 1st examine the composition of
PET and how this
affects plastic bottles.
Plastic was invented in the nineteenth century and was originally used to replace common materials like ivory, rubber, and shellac. [They were 1st used commercially in 1947 however remained comparatively expensive till the early 1950’s once high-density polyethylene was introduced. They quickly became famous between makers and customers as a result of their light-weight nature and relatively low production and transportation prices compared to glass bottles. However, the most important advantage plastic bottles have over their glass counterparts is their superior resistance to breakage, in each production and transportation. Apart from wine and beer, the food industries have nearly fully replaced glass bottles with plastic bottles.
Plastic was invented in the nineteenth century and was originally used to replace common materials like ivory, rubber, and shellac. [They were 1st used commercially in 1947 however remained comparatively expensive till the early 1950’s once high-density polyethylene was introduced. They quickly became famous between makers and customers as a result of their light-weight nature and relatively low production and transportation prices compared to glass bottles. However, the most important advantage plastic bottles have over their glass counterparts is their superior resistance to breakage, in each production and transportation. Apart from wine and beer, the food industries have nearly fully replaced glass bottles with plastic bottles.
2. Screenshots or diagrams
3. Current pricing
•PET PREFORM WEGHT PRICE DETAILS-
•Multi Color Pet Plastic Pet Preforms, Water
•Rs 136/kg
•Usage/Application-Water
•Preform Weight <10 gms,
11-15 gms,
16-20 gms,
21-25 gms,
26-30 gms,
>30 gms
•Neck Type-Standard PCO, Alaska, ROPP
•Color-Multi Color
•Neck Size (mm)-28 mm
•Material-Pet plastic
•Transparent Mosquitos Empty Bottle Pet Preform, Preform
Weight: <10 gms
•Rs 2/Piece
•Preform Weight <10 gms
•Color-Transparent
•Minimum Order Quantity-5000 Piece
4. Expected products and services we hope to develop
Plastic Industry is playing a very important role in the
growth and development of the country. It has contributed significantly to
various parts in the country such as automotive industries, Construction
industries, Electronics, medical, Textiles, and FMCG etc. The plastic industry
contributes to almost all daily necessity which is clothes, housing stuff, construction, furniture, automobiles, home
items, farming, horticulture, irrigation, packaging, medical appliances,
electronics and electrical substances Plastic manufacturing industries grows in
the vast regional diversification of India, Northern India for 23%, Western
India accounts for 47%, and Southern
India for 21%. Per capita utilization of the plastic Industry is growing a lot.
India’s plastic has grown 13% yearly in the last five
years and same development is expected even in the future. There are over
30,000 registered plastic processing units. Number of plastic processing units
in India is as high as 30,000.
Case Study
1. Existing
Competitor
REYNOLDS
The Reynolds Group is an international packaging company
located in Lake Forest, Illinois, USA. It manufactures plastic wrap, food bags,
plastic food storage containers, waste and storage bags and aluminium foil
which are sold under the brands Reynolds, Hefty, Alcan, Diamond, Presto,
Fresh-lock and Geosystems. In 2017, the company earns yearly profits of nearly
$ 10.5 billion.
AMCOR
Amcor is an Australian-based universal developer and
manufacturer of packaging solutions for the food, beverage, pharmaceutical, and
personal-care market. The company deals almost in 43 countries, has almost 200
sites, and employs over 35,000 people. Amcor is headquartered in Melbourne,
Victoria, Australia and generated about $9.1 billion sales in 2017.
SEALED AIR
Sealed Air is a international packaging company based in
Charlotte, North Carolina, USA. It manufactures packaging solutions for the
food, general packaging, and medical market. The company works in 122
countries, has 94 manufacturing facilities, and employs over 15,000 people. The
company generates about $4.5 billion sales per annum.
RPC GROUP
The RPC group is a top design, engineering and
manufacturing industry of original plastic packaging items including
thermoformed food and beverage containers as well as extrusion blown plastic
films for food items, construction and agricultural applications. The company
operates almost in 34 countries, has 194 operations, and employs over 25,000
people. The company is headquartered in Rushden, Northamptonshire, UK and generated
about $3.8 billion sales in 2017.
BEMIS COMPANY
Bemis is an international provider of flexible packaging
solutions headquartered in Neenah, Wisconsin, USA. It plastic packaging
solutions, chiefly for the food and related industries. The company has over
16500 employees functioning in more than 50 facilities in 10+ countries. In
2017, Bemis had yearly revenue of about $4 billion.
2. Strategy
Implemented
Marketing Strategy and Sales Strategy
Before choosing a place for any Plastic Bottle
Manufacturing Company, accomplish a thorough market study and feasibility
studies in order for us to be able to go through the existing market and become
one of the preferred options for businesses not only in India but also all
through the globe. We have full information and records that we were able to
use to structure our business to attract the number of purchasers we want to
attract per time.
We hired specialists who have fine understanding of the
plastic bottle manufacturing company to help us expand marketing strategies
that will help us accomplish our business aim of winning a larger percentage of
the existing market in the world.
In summary, Plastic Bottle Manufacturing Company will implement
the following sales and marketing approach to win purchasers over;
Launch our plastic bottle manufacturing company by
sending introductory letters along with our brochure to manufacturing
associations, stores and key stake holders in the industry.
Make sure that we manufacture a wide range of plastic
bottles and associated packaging materials.
Make use of attractive hand bills to spread awareness and
also to show direction to our factory.
Make a loyalty plan that will give rewards to our regular
customers.
Register our business and items on yellow pages ads (neighbouring
directories)
Influence on the social media to promote our products.
Engage in door-to-door marketing and sales.
Support the use of phrase mouth marketing to your nearby
places (referrals).
3. Marketing
Techniques Adopt
So, how can promotional water bottles help you
to market your brand more effectively? Well, let’s look:
Use Them at Corporate Events: Reusable promotional
water bottles can be used at events and then taken home and enjoyed by attendees
afterward.
Personalize for Special Customers: If you have
special customers, such as those who place large orders, personalized
promotional water bottles are an ideal way to show your appreciation. Choose
something sleek for those who work in an office or something sturdy for those
who work in a warehouse or outdoors.
Give them out at Schools: If your product or service is
relevant to schools, education or health, you can also market your brand in
educational facilities. Providing reusable water bottles for faculty members or
students will help to raise awareness of your brand and company in schools.
Local Sports Teams: If you have a local sports team such
as a football team in your area, why not send promotional water bottles to
them? Those participating in sports always need access to water, and there is
nothing more unsightly than empty plastic bottles left lying on the sidelines
of the sports field. Consider donating in bulk so every player and coach
promotes your brand.
Use the Right Colour and Design: To make an impact, opt
for promotional water bottles that reflect your company image and goals. For
example, if you run a business that sells party gear you can opt for bold
colors and fun designs. On the other hand, if you offer professional services that
you wish to promote, you can opt for sleek aluminium bottles.
Marketing Plan
1. Competition
and market research
Market research company Technavio (London) has released a
report announcing the top five leading vendors in its recent global molded
plastic packaging market 2016-2020 report. The report also lists 10 other
leading vendors that are expected to impact the market during the forecast
period.
According to the report, the global molded plastic
packaging market will see a steady growth with a CAGR of over 5% during the
forecast period. Molded polyethylene terephthalate (PET) is emerging as the
most favoured polymer or material for packaging due to its flexibility and
versatility.
The global molded plastic packaging market is competitive
with several vendors offering various blowmolded plastic packaging products.
The competitive landscape in this market is expected to intensify in the
future, with a rise in product extensions, innovations in technology, and more
merger and acquisitions. Some of the top players in this market include Alpha
Packaging (St. Louis, MO), Apex Plastics (Brookfield, MO), Plastipak Holdings
(Plymouth, MI), Sidel (Hünenberg, Switzerland) and Silgan Plastics (Stamford,
CT).
2. SWOT
analysis (Strengths, Weaknesses, Opportunities & Threats)
Strength:
The main strength lies in the high quality of the
finished plastic bottles, the power of the team and the state of the art
plastic bottle manufacturing factory that
you own. You should have a team of highly trained and experienced
professionals that can go all the way to produce top notch plastic bottles.
Weakness:
A major weakness that may count against us is the fact
that we are a new plastic bottle manufacturing company and we don’t have the
financial capacity to compete with multi – million dollars’ companies in the
industry when it comes to manufacturing plastic bottles at a rock bottom
prices. So also, we may not have enough cash reserve to promote our business
the way we would want to do.
Opportunities:
The fact that we are going to be operating our plastic
bottle manufacturing company in India provides us with unlimited opportunities
to sell our products to a large number of corporations. We have been able to
conduct thorough feasibility studies and market survey and we know what our
potential clients will be expecting from us; we are well positioned to take on
the opportunities that will come our way.
Threat:
Just like any other business, one of the major threats
that we are likely going to face is economic downturn. Another threat that may
likely confront us is the arrival of a new plastic bottle manufacturing company
in same location where ours is located. So also, unfavourable government
policies may also pose a threat for businesses such as ours.
Operational Plan
1. Facilities
and space needed
Pet Bottle Production Unit Setup & Machinery
Select a location carefully for the pet bottle production
unit. Availability of labour, distance from the market, proper arrangements of
transportation play vital role net profit margin. Plan carefully. After getting
a machinery installation floor plan, it is advisable to craft an entire floor
plan of your pet bottle production unit.
The technology/Machinery required for manufacturing of
the Pet Bottles is Injection Molding Machines. The raw material used in the
manufacturing of PET Bottles/ Preforms is Polyethylene Terephthalate.
Polyethylene tetra phthalate is a polymer that is formed by combining two
monomers called modified ethylene glycol and purified terephthalic acid.
2. Equipment /Technology needs
3. Supply
chain management
Supply chain management is a process used by companies to
ensure that their supply chain is efficient and cost-effective. A supply chain
is the collection of steps that a company takes to transform raw materials into
a final product. The five basic components of supply chain management are
discussed below −
Plan
The initial stage of the supply chain process is the
planning stage. We need to develop a plan or strategy in order to address how
the products and services will satisfy the demands and necessities of the
customers. In this stage, the planning should mainly focus on designing a
strategy that yields maximum profit.
For managing all the resources required for designing
products and providing services, a strategy has to be designed by the
companies. Supply chain management mainly focuses on planning and developing a
set of metrics.
Develop (Source)
After planning, the next step involves developing or
sourcing. In this stage, we mainly concentrate on building a strong
relationship with suppliers of the raw materials required for production. This
involves not only identifying dependable suppliers but also determining
different planning methods for shipping, delivery, and payment of the product.
Companies need to select suppliers to deliver the items
and services they require to develop their product. So in this stage, the
supply chain managers need to construct a set of pricing, delivery and payment
processes with suppliers and also create the metrics for controlling and
improving the relationships.
Finally, the supply chain managers can combine all these
processes for handling their goods and services inventory. This handling
comprises receiving and examining shipments, transferring them to the
manufacturing facilities and authorizing supplier payments.
Make
The third step in the supply chain management process is
the manufacturing or making of products that were demanded by the customer. In
this stage, the products are designed, produced, tested, packaged, and
synchronized for delivery.
Here, the task of the supply chain manager is to schedule
all the activities required for manufacturing, testing, packaging and
preparation for delivery. This stage is considered as the most metric-intensive
unit of the supply chain, where firms can gauge the quality levels, production
output and worker productivity.
Deliver
The fourth stage is the delivery stage. Here the products
are delivered to the customer at the destined location by the supplier. This
stage is basically the logistics phase, where customer orders are accepted and
delivery of the goods is planned. The delivery stage is often referred as
logistics, where firms collaborate for the receipt of orders from customers,
establish a network of warehouses, pick carriers to deliver products to
customers and set up an invoicing system to receive payments.
Return
The last and final stage of supply chain management is
referred as the return. In the stage, defective or damaged goods are returned
to the supplier by the customer. Here, the companies need to deal with customer
queries and respond to their complaints etc.
This stage often tends to be a problematic section of the
supply chain for many companies. The planners of supply chain need to discover
a responsive and flexible network for accepting damaged, defective and extra
products back from their customers and facilitating the return process for
customers who have issues with delivered products.
4. Legal
and accounting needs
Registration & License for Pet Bottle Production
Business-
In starting pet bottle production business following
registration and license you will need to obtain:
- Business Registration with ROC
- Udyog Aadhaar MSME Registration
- Trade License
- Sales Tax Registration
- NOC from Pollution Control Board
- Factory License
- Professional Tax Registration
